The People Behind the Purpose

Tanu Pant

Founder and CEO

The White Mulberry was born from a passion to redefine the art of gifting. What started as a simple idea to create gifts that feel meaningful, thoughtful, and deeply personal quickly became a purpose-driven platform dedicated to crafting memories, one gift at a time. As the Founder & CEO, I launched The White Mulberry because I saw how many gifts are chosen by convenience rather than connection. My goal was to build something that celebrates relationships, emotion, and intention through responsible, handcrafted gifting experiences. Crafting memories isn’t just our tagline it’s the heart of everything we do.

I bring to TWM a blend of academic insight and real-world experience that informs how we connect with people and craft our collections. I studied at the University of California, Berkeley and Stanford University, where I cultivated both business strategy and creative leadership. Along the way I’ve had the honor of speaking at industry events and gatherings, sharing insights on entrepreneurship, conscious business, and the emotional power of thoughtful gifting. At The White Mulberry, we’re not just selling products we’re helping people express what truly matters, in ways that feel personal, unique, and unforgettable.

Nishu Sharma

Co-Founder and CTO

The White Mulberry is a gifting platform created with intention and care. In a world of mass production, speed, and quickness, we intentionally choose the slow and meaningful one that celebrates the unique, the imperfect, and the handmade. As a co-founder and CTO, I bring over 20 years of experience in technology, guided by the belief that technology should amplify human expression, connection, and creativity, not replace them.

This platform is my creative space, where beauty travels from the hands of makers to the hearts of those who receive. Every gift carries a story of skill, care, and tradition. Working with diverse teams and cultures across the globe has given me perspective, humility, and respect for tradition. I bring this global understanding into The White Mulberry, where modern systems quietly support age-old craftsmanship. We curate meaning, ensuring makers feel empowered by technology while customers experience something deeply personal and human.

Our vision is to build a thoughtful, human-centered gifting ecosystem one that supports makers with dignity and offers customers gifts that feel soulful and intentional.

Deepti Pant

Head of India – Brand & Operations

At The White Mulberry, we believe a gift is more than an object it’s an instant emotion of love. The true meaning of gifting lies in that first expression, the feeling with which it is sent and received. Every gift carries a story, a moment, and an intention, and we treat that emotion with care. For us, responsible gifting means thinking beyond just the sender and the receiver; it’s about creating joy at every step of the journey, including the hands that craft each piece with love and purpose.

Being part of The White Mulberry has given me the opportunity to deeply understand what responsible gifting truly means. My expertise comes from my own experiences while running a café and a bakery connecting with different people every day, listening to their stories over coffee, and sharing sweet moments like coffee and cheesecake. These everyday human connections shape the way I approach my work here, inspiring me to create gifts that don’t just travel from sender to receiver, but carry warmth, care, and smiles for everyone involved along the way.

Get in Touch

If our vision resonates with you, we would love to connect. Reach out to us through email, text, or phone call to schedule a relaxed chat. We want to learn more about your gifting needs  and work together to elevate them to new heights. Whether you are an artisan or a potential customer, we are here to answer your questions and explore ideas. Let's create something truly extraordinary together.